What Guest Blogging Is For
This past week in the blogosphere has been a week full of turmoil. One of the largest guest blogging networks was penalized by Google and that got a firestorm going all over the Web. Then, a real...
View ArticleIs April Fool’s Day Another Marketing Opportunity?
It’s becoming more and more popular for businesses to play April Fool’s jokes on their customers. Google has been doing it for years. Other online brands followed suit. Now big brands and...
View ArticleBecome A Content Columnist Instead
Content branding is the new SEO. Now that guest blogging is dying a slow (but speeding up) death, what are brand marketers to do next? I recommend that you try being a columnist. Larry Kim recommends...
View ArticleWhy You Should SEO Your Brand
Most people are doing SEO wrong. It’s not because they are seeking links when they shouldn’t, or seeking the wrong links. It’s not because they are writing crappy content, thought that might be the...
View ArticleAre ‘Implied Links’ Important?
Search marketing has been in disarray now for a couple of years. The main reason is the Panda update that Google rolled out and had everyone scrambling for cover. In some respects, bad search marketers...
View ArticleThe Best Way To Be Recognizable As A Business
Quick, think of a logo. What can you tell someone about the company that logo represents? Is there a consistency of message and design? The most effective logos are an integrated part of an entire...
View ArticleGuest Posts Start A Reader Journey
Your guest post is the beginning of a conversation. A chance to connect. — Henneke Duistermaat Copyblogger recently had a great article by one of my favorite writer/mentors, Henneke Duistermaat. Her...
View ArticleHow Blogging Has Changed Branding
Over the last 10 years I have seen online marketing go through quite a few changes. That includes blogging. In fact, blogging and branding are inextricably linked if you do it right. For businesses,...
View ArticleAre You Managing Your Brand Effectively?
Brand management is not just a skill you should hone. It’s an essential skill. But what does it take? Here are five ways to manage your brand more effectively–online and off line. Define your...
View Article3 SEO Trends You Can’t Ignore
Marketing Pilgrim posted an interesting infographic today titled “5 obvious SEO trends for 2014 you’re probably ignoring anyway.” I agree with These are obvious trends And that you are probably...
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