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What Guest Blogging Is For

This past week in the blogosphere has been a week full of turmoil. One of the largest guest blogging networks was penalized by Google and that got a firestorm going all over the Web. Then, a real...

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Is April Fool’s Day Another Marketing Opportunity?

It’s becoming more and more popular for businesses to play April Fool’s jokes on their customers. Google has been doing it for years. Other online brands followed suit. Now big brands and...

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Become A Content Columnist Instead

Content branding is the new SEO. Now that guest blogging is dying a slow (but speeding up) death, what are brand marketers to do next? I recommend that you try being a columnist. Larry Kim recommends...

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Why You Should SEO Your Brand

Most people are doing SEO wrong. It’s not because they are seeking links when they shouldn’t, or seeking the wrong links. It’s not because they are writing crappy content, thought that might be the...

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Are ‘Implied Links’ Important?

Search marketing has been in disarray now for a couple of years. The main reason is the Panda update that Google rolled out and had everyone scrambling for cover. In some respects, bad search marketers...

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The Best Way To Be Recognizable As A Business

Quick, think of a logo.  What can you tell someone about the company that logo represents? Is there a consistency of message and design? The most effective logos are an integrated part of an entire...

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Guest Posts Start A Reader Journey

Your guest post is the beginning of a conversation. A chance to connect. — Henneke Duistermaat Copyblogger recently had a great article by one of my favorite writer/mentors, Henneke Duistermaat. Her...

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How Blogging Has Changed Branding

Over the last 10 years I have seen online marketing go through quite a few changes. That includes blogging. In fact, blogging and branding are inextricably linked if you do it right. For businesses,...

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Are You Managing Your Brand Effectively?

Brand management is not just a skill you should hone. It’s an essential skill. But what does it take? Here are five ways to manage your brand more effectively–online and off line. Define your...

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3 SEO Trends You Can’t Ignore

Marketing Pilgrim posted an interesting infographic today titled “5 obvious SEO trends for 2014 you’re probably ignoring anyway.” I agree with These are obvious trends And that you are probably...

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