Can Online Marketing Be Customized?
There is no one way to market a business online. Every marketing strategy is different and every business deserves its own marketing strategy. That’s why customization is the best method for pursuing...
View ArticleIs Your Website Sexy And Do You Know It?
LMFAOs smash hit “Sexy And I Know It” has achieved international fame for the group that sings it. Their Superbowl commercial with the M&Ms was one of the most popular during the game and is still...
View ArticleHow To Look Big – For Small Businesses
Just because your business is small doesn’t mean it has to look small. You can look like a big brand with just a little effort. All it takes is a little planning and some ingenuity, then the elbow...
View ArticleVideo Branding, YouTube Style
Small business owners all over the world are about to get a big boost in helping them brand their businesses online. If television advertising has been off limits to you because of the high cost of...
View ArticleThe 5 Dimensions Of Blogging
Blogging, more than any other kind of marketing, is multi-dimensional. In fact, I’ve identified 5 key dimensions of your blog and they have all equal value. When you blog you should keep each of these...
View ArticleWhy You Should Link To Social Media
Are you linking to your social media profiles? If you’re like most small business owners, then the answer is no. In fact, fewer than 20% of SMBs link to social media profiles, and they’re making a big...
View ArticleIs Branding Or SEO More Valuable?
When it comes to marketing your business, you have to give some serious thought to priorities. One question that you’ll have to answer early on is this: Is branding or SEO more valuable to your...
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Get Creative With QR Codes
A QR code is a special scannable icon that you can put on your store window, a sign, a flyer or brochure, or a print ad. The icon is designed to allow mobile phone users to scan the graphic, which...
View ArticleBlogging As A Path To Branding Excellence
Branding is the most effective and most rewarding type of marketing a small business can perform. Once you embed your brand into the consciousness of your customer, it tends to stick around. Blogging...
View ArticleGet Your Pinterest Brand Page Now
Pinterest has announced that businesses are welcome. Being one of the fastest growing social networks for the past year, a lot of people flocked to Pinterest to set up an account. And a lot of those...
View ArticleGoogle+, AuthorRank, and Co-citation as Branding Tools
More and more, branding is becoming the important thing online. It’s not SEO. But I’d say that SEO is now becoming a part of the overall branding efforts of serious online marketers. Rand Fishkin...
View ArticleThe Cost Of Online Rebranding
If you’ve built a solid online brand and find yourself having to rebrand your business online for one of various reasons, then you should count the cost before you start. Is rebranding really...
View ArticleDo You Control Your Own Brand?
An article in Wired Magazine’s online edition this morning discusses Amazon’s new rival – Google. You might ask, “Why does Amazon need a rival?” And that’s a good question. But the answer is just as...
View ArticleWebsite Design Problem: Your Header
Website headers are a little bit misunderstood. Some small business owners think they can just find a great image, put their business name on it, and they have a website header. You really need to put...
View ArticleHow And When To Use Hashtags
Hashtags are becoming ever more popular. But why? Constant Contact says 40.7% of hashtag users use them to express their personal feelings about things. But another 34.1% use them to follow brands....
View ArticleWhy YouTube And Branding Go Hand In Hand
One of the biggest mistakes YouTube marketers make is thinking they’ll get a rush of traffic from their uploaded videos. More often than not, the referrals from YouTube are pretty low. That’s because...
View ArticleAuthority, Branding, Or Social Media?
Which is these three is most important: Authority, Branding, or Social Media? I’m going to answer that question for you today, but before I do let’s discuss what each of these does for you. Social...
View ArticleAre Facebook Hashtags Necessary
There has been a pretty strong contingent on Facebook trying to avoid hashtags. Unfortunately, for them, Facebook started supporting them yesterday. That’s not necessarily a bad thing. You can...
View ArticleWhy Sponsored Listings Might Pay Your Bills
Directories and review sites can be great places to get your site listed so that your local business can be found online. Sites like Yelp, CityPages and Instagram are growing more popular everyday,...
View ArticleStreaming Video: A New Marketing Moment?
According to a recent press release, 51% of Americans have watched screaming video in the past week. Some people are calling this a tipping point, but is it? The study specifically measures viewing...
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